St. Petersburg, Russia, 29 November 2018– Lenta (LSE, MOEX: LNTA), one of the largest retail chains in Russia, has received the highest score in a survey by Advantage Group, which included a mutual assessment of the relationship quality between manufacturers and retailers. The Company’s hypermarkets were ranked the highest in most categories, leaving competitors behind in overall performance.

Advantage Group’s survey was conducted through almost 1,300 questionnaires and over 230 phone interviews with 164 suppliers and manufacturers of consumer goods. Questions on each organisation’s relationship with retailers covered a total of 26 topics, including strategy, category management, supply chain, stores performance and cooperation with suppliers. Lenta’s hypermarkets led ratings by most categories. Compared with the previous year, Lenta has improved its score to reach first place in the overall rating. In 2017, Lenta was in second place.

Herman Tinga, Lenta Chief Commercial Officer, said: “Building long term partnerships is key to our operations and we are proud that Lenta’s efforts have been recognised this year. This result confirms that we managed to build truly successful relations with the industry and suppliers thanks to an effective strategic approach and excellent execution coupled with enhancing our offer based on customer insights from Lenta Loyalty Cards. The Advantage survey also provide both our partners and ourselves with valuable feedback on opportunities for growth and mutually beneficial cooperation.”

About Lenta

Lenta is the largest hypermarket chain in Russia (in terms of selling space) and the country’s third largest retail chain (in terms of 2017 sales). The Company was founded in 1993 in St. Petersburg. Lenta operates 233 hypermarkets in 85 cities across Russia and 128 supermarkets in Moscow, St. Petersburg, Siberia, Urals and the Central region with a total of approximately 1,410,375 sq.m of selling space. The average Lenta hypermarket store has selling space of approximately 5,600 sq.m. The average Lenta supermarket store has selling space of approximately 800 sq.m. The Company operates seven owned distribution centres.

The Company’s price-led hypermarket formats are differentiated in terms of their promotion and pricing strategies as well as their local product assortment. The Company employed approximately 50,600 people as of 30 June 2018¹.

The Company’s management team combines a mix of local knowledge and international expertise coupled with extensive operational experience in Russia. Lenta’s largest shareholders include TPG Capital and the European Bank for Reconstruction and Development, both of which are committed to maintaining high standards of corporate governance. Lenta is listed on the London Stock Exchange and on the Moscow Exchange and trades under the ticker: ‘LNTA’.

A brief video summary on Lenta’s business and its Big Data initiative can be seen here.

For further information please visit www.lentainvestor.com, or contact:

Lenta
Maria Filippova
Public Relations and Government Affairs Manager
Tel.: +7 812 380-61-31 ext.: 1892
E-mail: maria.filippova@lenta.com

NW Advisors
Russian Media
Anton Karpov & Victoria Afonina
Ňel:+7 495 795 06 23
E-mail: lenta@nwadvisors.com

¹ FTE (full-time equivalent). Average FTE for 1H2018 was 49,643 employees.